mercredi, août 03, 2011

Le DAB pour créer de l'emploi High-Tech en Tunisie



La 3G commence à se propager en Tunisie et c'est une bonne chose: les possibilités offertes par cette technologie localement sont très intéressantes aussi bien pour les services que pour les créations d'entreprises high-tech tunisiennes et donc d'emploi direct ou indirect. Les applications vont du paiement électronique en e-dinar, aux plateformes de streaming radio-télévisées (chaînes, programmes à la demande, enregistrements personnalisés), aux rechargements gsm, à l'e-banking, à l'e-administration, aux horraires des trains/bus, à la publicité etc... Les possibilités sont énormes si on y réfléchit et que les autorités impulsent la législation adaptée et que les universités y contribuent (avec leurs projets de fin d'étude/start-ups - pépinières d'entreprises) aussi.


Parallèlement à cela, une relativement nouvelle technologie est en phase d'être largement diffusée en Europe et dans les pays avancés: la radiodiffusion numérique. Cette technologie permet d'exploiter les canaux TV analogiques afin de diffuser 5 à 6 radios par canal. Elle est adaptée à la réception mobile et permet d'obtenir une haute qualité (qualité CD). L'exploitation en Tunisie de cette méthode aura plusieurs avantages: permettre à un grand nombre de radiodiffuseurs d'avoir leur place (vu la demande), en mettant en place une norme technique tunisienne des rentrées d'argent peuvent êtres générées par la vente/location de licences, des entreprises d'electronique tunisiennes peuvent appraître en vendeant des émetteurs/récepteurs répondant à ces normes. Ces entreprises pourraient s'attaquer à des marchés naissants proches: Maroc, Algérie, Libye et Egypte pour ces mêmes produits et même aider ces pays à mettre en place le système de licences/paiements.


Au niveau applicatif: il y a la radio (entre autre) à la demande, où lorsque l'utilisateur se connecte il a accès à ses programmes/musiques stockés : il ne raterait aucun de ses matchs de foot ou prêche préférés.


Pour impulser cette dynamique technologique, il est indispensable de créer des fonds financiers à risque où les banques/universités/institutions publiques seraient les parrains de telles initiatives ainsi que la législation adaptée qui va avec (droits de diffusion, piratage, concurrence). Il est impératif et il est temps que l'Etat taxe les investissements immobiliers car actuellement tout le monde investit exclusivement dans la pierre ne contribuant pas à créer de l'emploi où un tissu entreprenarial tunisien!


L'avantage de la Tunisie est qu'au niveau applicatif l'on pourrait créer des plateformes multilingues pour des clients africains ou arabes en français/anglais/arabe auxquelles les européens n'y ont pas encore réfléchit nous permettant de lancer des initiatives locales et de pouvoir facilement les adapter à notre environnement proche.



DAB = Digital Audio Broadcasting



Plateforme Tivo (diffusion TV, stream) : http://www.tivo.com/


Ps: les plateformes publicitaires ont tout à y gagner, envoi de spots de pub vidéo à des écrans LCD disséminés (aéroports, gares boutiques...) via la 3G sans devoir intervenir physiquement, publicités géolocalisées et mieux ciblées.






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